What to expect

The co. lab

Small and medium businesses are the beating heart of communities, operating with resilience and drive. This conference is designed to serve the leaders who innovate, hustle and invest in the future of their businesses. Every detail of The Co. Lab has been intentionally curated to meet SMB leaders where they are and deliver actionable insights that push their businesses forward.

The Co Lab
Curated topics and formats

From main-stage presentations, small group workshops, panel discussions, live audience Q&A and 1:1 coaching, you’ll have ample opportunities to learn and connect.

The freedom to mix and match

Use the conference app to build your own itinerary around the topics, sessions and speakers that are the best fit for you.

An immersive downtown experience

Explore downtown Kalamazoo through The Co. Lab’s unique, multivenue format, all within a short distance that’s easy to navigate.

Built-in connection and downtime

Recharge, grab snacks and get to know attendees in the event lounge space. Join in fun activities, like yoga, running groups, cocktail hours and live music.

The Co Lab

The Vibe

With opportunities to share your story, pick the brains of our expert speakers, and engage in open, candid, interactive sessions, you’ll be able to fully embrace The Co. Lab’s mission to gather, learn and grow.

Don’t worry — this isn’t an all-work-and-no-play event. After the first day wraps, you’ll have a chance to unwind, enjoying great food, drinks, live music and — of course — euchre.

The Co Lab


With big-city streets and small-town charm, downtown Kalamazoo is the perfect place to gather, learn and grow with like-minded SMB leaders.

You’ll explore new and classic downtown venues, like The Desenburg meeting space, the Epic Center’s Wellspring Theatre, the Kalamazoo Promise classroom and more, as well as local coffee shops and businesses for event merch and snacks.

The Co Lab

The Pricing

Tickets to The Co. Lab include access to:

  • Keynote presentations
  • Breakout sessions, including workshops, Q&A sessions and one-on-one coaching
  • The Co. Lab app, an easy way to build your conference schedule
  • The Co. Lab Central, your home base for connecting, snacks and recharging
  • Optional extracurricular activities, like yoga, running groups, euchre tournaments and evening entertainment

A 10% discount is available when buying tickets for teams of 5 or more. Contact us to get started.

Standard price



Any questions?

What’s the cost of registration, and what’s included?

Regular pricing is $795. Tickets include access to all sessions and The Co. Lab Central, a space for connection, snacks and beverages and downtime.

Are discounts available?

Yes, a 10% discount on tickets will be offered for five or more attendees from one organization. Contact us to get started.

Where should I stay in Kalamazoo?

Click below the access The Co. Lab’s discounted room rates

Radisson Plaza Hotel: 100 W. Michigan Ave., Kalamazoo, MI 49007
Hilton Garden Inn: 303 N. Rose St. Kalamazoo, MI 49007

When should I arrive?

It’s best to arrive Tuesday, before the sessions kick off Wednesday morning.

How will attendees get around downtown?

All the conference spaces are easily accessible from the Kalamazoo Mall and Michigan Ave. area of downtown.

What's the refund policy?

The conference doesn’t offer refunds—apologies for any inconvenience.