The Co. Lab

We believe small and medium businesses are the driving force behind community growth and economic development, and we’re passionate about serving leaders who devote their time and talent to building both. So we set out to create something uniquely tailored to SMBs with big goals, something relatable, actionable and daringly honest: The Co. Lab.

Let us introduce ourselves

At The Co. Lab, our mission is to bring together driven, down-to-earth SMB leaders ready to tell their stories, openly share their challenges and help each other grow.

The Co. Lab is a collaboration between Western Michigan University and the Menard family.

Special thanks

The Menard Family

The Menard family believes big dreams can come true for those willing to work for them. Their commitment to investing in communities like West Michigan stems from a desire to empower as many people as possible to learn, contribute and succeed. Because when one person succeeds, we all succeed.

Partner with us

Reach local small and medium business leaders and help bring The Co. Lab to life.

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Contact us

Questions about anything else? You can contact us here.

Contact Us